Skip to content

Grow Your Business in Uncertain Times with These Website Updates

In times of economic uncertainty, businesses must be creative and proactive to stay afloat. One way to give your business an edge is to make website updates that will boost sales and keep customers coming back. The Upper Valley Business Alliance can help you make the right choices for your site so you can focus on not just staying afloat, but thriving. Here are some tips for making the most of your website in uncertain times.

Update Your Site Design

Making sure your navigation is clear and easy to use is essential for any website. If customers can't find what they're looking for quickly, they'll likely leave your site and purchase from another business. Make sure all menus are easy to find, categorize products clearly, and consider adding search bars or drop-down menus to help customers find what they need quickly. Consider hiring a professional designer to make some updates to your site if you don't have experience in the area.

Create a Strong Call to Action

Having a strong call to action on each page of your website helps draw customers in and encourages them to go in the direction you want them to go in. Whether it’s signing up for a newsletter or purchasing a product, make sure the call-to-action button stands out so customers know exactly what you want them to do. Take a look at a few examples on different websites to get an idea of what you'd like yours to look like.

Obtain Customer Testimonials

Customer testimonials add credibility and trustworthiness to your brand, which can encourage potential customers to buy from you instead of competitors. Ask previous customers if they'd be willing to provide a review or quote that can be featured on your website. This can also help build relationships with existing customers who may feel valued enough by the company that they come back again and again.

Refresh Your Content

Updating content regularly helps keep visitors engaged while also helping improve SEO rankings over time, as search engines reward websites with fresh content more than those without it. Consider adding video content, infographics, and other items of visual interest that will keep visitors engaged. If you have a blog, update it regularly in order to keep customers coming back to check out what's going on with your business.

Stay On Top Of Errors

Broken pages or links are bad news for both users and search engines alike, as it makes it difficult for people to find what they need on the site while also hurting SEO rankings. Learning coding skills like HTML/CSS can help you fix broken pages yourself instead of having an outside contractor do it, which could save you money in the long run. Go through every page on your site regularly so you can ensure that everything is working correctly.

Make Use of PDF Tools

Using PDFs on your site not only allows you access to added security features like encryption but also protects against copyright infringement, as well as protecting customer data from being stolen by hackers or other malicious actors online. Additionally, using PDFs helps ensure that all documents remain consistent across devices, which helps maintain brand consistency. If you need customers to be able to fill in forms or sign documents, this could help.


Making small changes here and there can have a big impact on how successful (or unsuccessful) a business is during these uncertain times. Check on your site regularly to ensure it's running efficiently and that customers have access to things like PDF tools for signing documents. The more you can do for your site, the easier it will be to grow your business even when the economy is uncertain.

Take a look at all the resources the Upper Valley Business Alliance has to offer today, and consider joining to gain access to a wealth of small business benefits.

Scroll To Top