UVBA Marketing Palooza

Marketing is crucial to the success of a small business or organization. But if you are a small business or organization that doe not have a dedicated marketing professional, it can be daunting and intimidating.

This program is for you! Our marketing professionals are going to each break it down and give you actionable tips to improve or build your marketing presence. 

Our topics and speakers:

8:30 am  Creating Content presented by Chuck Sink of Chuck Sink Link. 
Content is king but how do you create it for yourself? Where to find content, how to get your message across, how to avoid issues such as copyright infringement and knowing what to say and when.

9:30 am  Effective Websites That Drive Traffic to You presented by Shawn Dixon, Clover Creative Consulting
Your website is your window to the world but it is cloudy and ineffective? Shawn will cover building an effective website, website maintenance, what small to mid size businesses can do to improve SEO on their own, and when to consider reaching out to experts.

10:30 am Digital Advertising and Where to Get Your Message Seen presented by Ben Saunders, Shire Digital
What tools are the most effective both in finding your audience and cost? Which social media platforms are best? What about Google? How to keep up with the latest trends.

11:30 am  Creating a Marketing Strategy - How to Bring It All Together presented by Dan Evans, Hydrate Marketing
Having a strategy for your marketing will save you both time and money. Building upon the previous speakers, this session will address how to create a strategy, what it should include, and how to make it manageable. Dan will also go over how to use AI to create your own strategy.


Our Experts:
Chuck Sink has over 30 years experience in marketing. He served as Executive Vice President for Big Hit Media where he helped to nearly double revenues. Chuck was also a business development executive at wedu, Inc., a national digital-experiential marketing agency. He now operates his own business, Chuck Sink Link, specializing in brand strategy, websites, social media and content strategies helping businesses increase sales and improve market positioning.

Shawn Dixon is a brand messenger for today’s technology driven marketplace. He is an award winning illustrator and fine artist which expands his creativity for designing for web and print. Shawn specializes in web design, logo design and brand development. He has been published 9 times by Rockport Publishing as a top designer.

Ben Saunders is an experience marketing and sales strategist. As founder and president of Shire Digital, Ben and his team work in print and graphic design, branding, website design and content creation. Shire Digital is a certified Google Adwords partner and holds a Hubspot Inbound Certification.

Dan Evans is the Marketing Director of Hydrate Marketing, LLC in Portland, ME and Lebanon, NH
He was an early adopter of social media marketing and utilizes over 25 years of sales, marketing, management, and entrepreneurial experience to work with clients across the U.S. in the design & implementation of sales and marketing strategies and campaigns.